Home / Care services / Dementia care
Familiar rooms, familiar faces.
Helping people living with dementia feel safe, valued and respected every day — in the place they call home, among the rooms, routines and faces they already know.
Our goal is to help people living with dementia stay comfortable, safe and supported in familiar surroundings for as long as possible. The home itself is doing part of the work: the furniture, the view from the window and the order of the morning are all memory aids, and moving away from them removes the last set of external cues at exactly the point they are needed most.
We understand that dementia affects everyone differently, and that every person living with it is unique. So we take the time to learn about the person behind the condition — their life story, their work and family, their likes and dislikes, their routines and personal preferences — and build the care around that. It is what makes support feel familiar and reassuring rather than imposed, and it is what protects independence and dignity as things change.
Our carers are trained in the practical things that make the difference: how to offer a choice without overwhelming, how to redirect rather than correct, how to recognise that the distress at four in the afternoon is a pattern rather than an event. We keep the carer group small and the visit times consistent, because unpredictability is the thing dementia handles worst.
Dementia affects the whole family, and knowing that someone you love has trusted support at home is worth a great deal on its own. Whether that is a few hours of companionship, regular personal care or something more comprehensive, we will build the package around your family — as much or as little support as is genuinely needed, reviewed as that changes.
Our first conversation is about the life story — work, family, music, the shape of a normal day — because that is what lets care feel familiar rather than imposed.
A named group of carers visiting at consistent times, so the person at the door is someone recognised rather than a stranger to be let in.
Visits are timed around when the day is genuinely hardest — the morning, the late afternoon, the night — rather than around what suits a rota.
We review regularly with you and your family, and can step up to night care or live-in care without changing provider or starting again.
Wherever we possibly can, yes — continuity matters more in dementia care than almost anywhere else. We keep the team small and the visit times consistent, so faces and routines stay recognisable.
This is common and we plan for it rather than being caught out by it. We start with short, low-pressure visits, often introduced by a family member, and build from there once the carer is a familiar face.
We ask you. Life history, routines, likes and dislikes, the names that matter, the music that has always been on — all of it goes into the care plan and gets used at every visit.
Yes. We risk-assess it properly, use technology where it genuinely helps, and support people out in the community rather than confining them to the house. Distress is treated as a pattern to work with, not behaviour to manage.
Yes — waking nights, sleeping nights or live-in care, all arranged from the same branch and written into the same care plan.
As much or as little as is genuinely needed. Some families start with a couple of hours of companionship a week; others need several calls a day. The package is built around your family and reviewed as things change.
Before you decide
Why familiar surroundings matter clinically, how to handle refused help and repeated questions, and when home stops being the right answer.
Read the guide →What to look for on a visit, which changes actually matter, and how to raise it without it turning into a row about independence.
Read the guide →The honest comparison — what each one actually costs, what each one is good at, and the questions worth asking before anybody signs anything.
Read the guide →Where we deliver it
Every package is run from the branch nearest the person receiving care, so the coordinator knows the roads, the hospitals and the carers by name.
Yardley, Acocks Green, Hall Green, Sparkhill
The Birmingham branch →Solihull, Shirley, Olton, Knowle
The Solihull branch →Erdington, Sutton Coldfield, Kingstanding, Perry Barr
The Erdington branch →Northfield, Kings Norton, Longbridge, West Heath
The Northfield branch →Dudley, Brierley Hill, Stourbridge, Halesowen
The Dudley & Sandwell branch →Wolverhampton, Bilston, Wednesfield, Tettenhall
The Wolverhampton & Telford branch →Derby city, Alvaston, Allestree, Mickleover
The Derby branch →Worcester, Droitwich, Malvern, Evesham
The Worcestershire branch →Related services
We will tell you what is genuinely needed, even when that is less than you asked for.